Beyond Meat made a big splash in the meat substitute category when it launched in 2012.
These ad concepts work to convince carnivores to try the product by positioning Beyond as just as delicious and high-quality as real meat.
The strongest future campaign to come from these adlobs is the first concept—"Too Real for Vegans." It's smart and incisive enough to turn heads, but isn't overly complex. And, perhaps most importantly, it's iterable.
