"Is It Creamy?" :15 - one of the hero spots of the We Solved Milk campaign.
Client: Planet Oat - 2021
Agency: Decoded Advertising
Role: Brand Coordinator
Background & Strategy
In 2019, the agency helped to launch the Planet Oat brand and produced their first TV spots and all other content. In 2020 and 2021, we introduced new flavors and other products, such as frozen dessert and creamer, with large social campaigns.
And in mid-2021, we developed a new brand strategy for Planet Oat with the tagline "We Solved Milk."
We then produced a suite of TV and social spots for the campaign, starring actor Jordan Black (best known for "Community" and "Halfway Home") as he comments on Planet Oat's deliciousness in perfectly fun and quirky ways while eating and drinking various things with oat milk.
"Mmmmm" :08 - a fun social short that we leveraged on organic and paid.
"Sip" :08 - we never thought this would be approved, but it was and it's one of our favorites!